El Pollo Loco
Brand Conference 2026
BRANDING + ENVIRONMENTAL SIGNAGE
April 2026–October 2026
Celebrating the Brand.
What was done:
Logo creation
Brand strategy
Concept and execution
Environmental signage
Merch and swag
Photography
Copywriting
PowerPoint Presentation Design
Challenge + Solution
Lead the concept and execution of the El Pollo Loco 2026 Brand Conference, including logo creation, style guide creation, environmental signage creation, and merch & swag development.
All assets were requested by the Conference Committee and El Pollo Loco Executive Leadership Team. In my role as the creative lead, I created and oversaw the design, approvals, and printing for all design elements. I worked with the Event Planner, all print vendors, and external designers to ensure assets were submitted in a timely manner and matched the conference brand standards.
Color Palette.
El Pollo Loco Red and Yellow are paired thoughtfully with a muted palette that is a
nod to Old Hollywood. Background colors are black or dark gray.
Typeface
Headlines and Subheadlines: Barlow Condensed Bold (All Caps), Barlow Condensed Bold Italic (All Caps), and Barlow ExtraBold (All Caps).
Body text: Epilogue Medium (All Caps) and Epilogue Medium (Title Case).
A Nod to Old Hollywood.
Wayfinding & Photo Ops
A suite of wayfinding signage was needed to help guests navigate the conference. Along with this directional signage, six fun and brand-focused photo walls were created for guests to use as photo ops. Dinner menus, name badges, presentations, and swag were also included in the conference kit.
