Challenge + Solution.

Creating a rustic, authentic, and unique logo for a personal trainer. The client wanted something to help them stand out from other local trainers to attract more business and boost their branding.

This logo has a worn look on the type and barbells, but it had to be clean enough to be put on merchandise. The rough design gives the brand a tough, yet natural, feeling.

The overall look-feel of the logo was also translated into another, secondary logo, which was used for merchandise as a special promo.