Create Art Kids.
LOGO DESIGN + BRANDING
2020–2021
Create Art Kids Brings the Art to You.
What was done:
Brand strategy
Visual evolution
Product design
Digital strategy
Social media presence
Marketing
Challenge + Solution.
Create Art Kids hosts on the go kids art classes and parties throughout San Diego, California. This company needed a logo, flyers, social media posts, and business cards made.
The tone of this business emphasizes fun, creativity, and safety. The branding has to appeal to both children and adults alike.
Color Palette.
Bright orange and sunshine yellow are used as the primary colors to emphasize fun, happiness, and creativity .
Purple and blue are used sparingly to add to the feeling of creativity, while also adding a sophisticated and warm feeling.
Typeface.
Headlines: Soap regular, Look Script light, and Helvetica Neue bold.
Body text: Helvetica Neue light.
Emphasizing Fun and Safety.
Art Direction and Designer: Yliana Alba
Photo images credit to Unsplash.