Two Degrees Celsius Environmental Campaign.
LOGO DESIGN + BRANDING
March 2021
Earth’s Surface Temperature Must Lower Two Degrees Celsius.
What was done:
Name and concept
Brand strategy
Visual imagery
Product design
Digital strategy
Social media presence
Challenge + Solution.
Climate change is a well-discussed issue, however, many people still do not believe in its existence, or they’re simply not sure how they can reduce their carbon footprint.
The purpose of Two Degrees Celsius is to approach climate change with a more positive outlook for the future compared to other competing brands. Two Degrees Celsius understands that people need “easier” and more tangible ways to help reduce their personal impact on the climate.
Mission Statement: Two Degrees Celsius provides knowledge to curious customers in a positive environment with a hopeful voice, helping them feel empowered and create change—no matter how big or small.
Color Palette.
Hues of blue are used as the primary corporate color for this campaign, which is contrasted by complementary bright orange to catch the attention of the viewer.
Typeface.
Headlines: Gastromond regular.
Body text: Como bold.
Creating an Experience Through Marketing Collateral and Swag.
Positive Messaging :)
The brand’s overall tone is lighthearted, fun, and bold. Unlike the competitors, Two Degrees Celsius aims to empower and encourage individuals to make climate-conscious decisions, rather than reprimand or spread fearful messaging.
Photo images credit to Unsplash.
Art Direction & Designer: Yliana Alba